A successful marketing campaign uses layers of powerful tools which combine to build the perfect
crescendo – increased sales. Today, digital marketing is your ticket to the most powerful, affordable
marketing tools available. They key is to use them to their full potential…and, ultimately, yours.
First, let’s talk Facebook. Facebook advertising is an excellent way to help build your brand. Facebook
has become a household word for everyone from teens to grandparents. This huge pool of potential
customers makes Facebook advertising an extremely valuable tool, and it is completely customizable.
With Facebook advertising, potential customers can be targeted based on their age, personal interests
and/or geographic location. It is also easy to track the return on your investment because there is
always feedback with Facebook advertising. You will know the number of times your ad was shown,
what actions users took pertaining to your ad and your estimated cost per click. And you always get
what you pay for with Facebook advertising. For instance, business owners pay only when a Facebook
user clicks through their website.
Get pay per click advertising with Google too. Easily measure the return on your investment through
how many clicks, impressions and conversions you receive, as well as your click thru rate and your cost
per acquisition. And you can target your audience geographically by country, region or city, or even set a
certain perimeter around your business. You can also choose your customers by locations or hours
during the day. Google Ad Words is a great Internet marketing tool for attracting new website visitors,
retaining existing customers and increasing your online sales. The way it works is simple. People search
for products or services on the Internet by typing in search terms or words. If the keywords you choose
match what people are searching for, your ad will appear next to their google search results. You only
pay when potential customers click on your ad and visit your website or call you directly.
Spread the word…exponentially! Because one positive tweet can turn into 10,000, Twitter is a great way
to help achieve your business goals. Twitter can help you target people outside of your normal reach
and drive more business through word of “mouth.” With Twitter, you can communicate more effectively
and KEEP people engaged; improve SEO, drive website traffic; and, like a free focus group, you can gain
instant insight through public opinion about your product or service. So tweet, retweet and join the
chat!
There are so many ways to successfully market your business through digital marketing. For help with or
management of Facebook, Google, Twitter and more, look to the experts. For over 15 years, Hosting
NSB has also provided New Smyrna Beach with effective and affordable social media plans; SEO;
successful, eye-catching web sites; web and email hosting on lightning fast servers; domain name registration and so much more. Whatever your web needs, Hosting NSB can fulfill them. Give us a call at 386-427- 6457 for a free consultation.