As more and more searches continued to occur in a mobile manner, it became inevitable that Google would shift from desktop to mobile-first indexing. What this means is that Google will now start to use its mobile version of the web as its primary search engine index, creating and ranking its search listings based on the mobile version of content. As a business owner, in order to remain competitive, you have to understand these Google changes and how they will impact both you and your clients. Most importantly, you need to know how to address these changes.
Here are some tips that may help you whether this new Google development:
You need to prioritize your mobile site design and search engine optimization (SEO). Be sure that your content is mobile-friendly. If it is not, it won’t rank well. Be careful not to show less content on your mobile site. Google will only see what you show. In addition to less content, mobile sites can sometimes include less links. Make sure that your links are not compromised when you move to mobile. Also, expandable content, such as content hidden within tabs, accordion content and expandable boxes, were not as important on desktop sites, but are given more credence/weight now since they make more sense in a mobile format. So, pay more attention to your hidden content on your mobile site.
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