How Will Google’s Separate Mobile Search Index Affect Your Website?

In the past, search results were based on the desktop version of your site. However, many websites have abbreviated versions for mobile visitors. The result has been that the user experience and value of the website could vary from desktop to mobile use. In an effort to provide more consistency, Google decided to split indexes into one for mobile and one for desktop.

It all makes sense. More people are searching on their mobile devices than via desktop at this point. In fact, more than 3.2 billion people use the Internet regularly, and nearly 2.5 billion access the Internet on their mobile devices.

Regardless of Google’s changes, your site should be mobile-friendly. There are a number of things you should do to ensure that this is the case. Mobile pages are often shorter, but you still need to be careful to include all imperative information. You need large text that is readable without zooming. Website software needs to be compatible with mobile, so no Flash for example. Content should automatically resize to fit the screen, and you need large links with plenty of space between so they are easy to tap.

The goal is always to provide content a user needs, formatted for the device they are using. The question is, “How do you make your website accommodating to both desktop and mobile users without compromising your content and lowering your search rankings?” Hosting NSB, providing extraordinary web services to Volusia County for over 15 years, can help. For more information on what you need to do to adapt to Google’s changes, and to find out how these changes will affect searches on other browsers, call Hosting NSB at 386-427-6457.