Search Engine Marketing (SEM) is an integral part of any savvy business owner’s marketing plan. The reasons for this are simple.
SEM is one of the most cost-effective methods to target potential customers. It allows you to market through search engines, such as Google and Bing, to drive highly qualified leads directly to your business. It works like this…you choose keywords that someone might type in to search for your product or service. Your ad pops up when a potential customer uses these keywords in his or her search; and, if you employ the pay-per-click method of advertising, you lock in some great return on investment because you only pay if an interested party clicks on your ad!
Most people conduct online research before purchasing products or services, and the best news is that most of THESE people are already at the buying stage! What this translates into is a larger buying audience than you could reach through any other traditional advertising medium at a much lower cost. No matter how effective other advertising mediums can be, they just can’t compare to SEM.
Also keep in mind that the Internet is available 24/7, so this means that information about your business is as well. Additionally, SEM builds brand awareness, and puts you on a level playing field with your competition – or a step above, which is right where you want to be.