Mobile usage is no longer a trend. It is a staple in today’s highly competitive market. According to Statista, global data traffic is projected to increase sevenfold by 2021, and they base that projection on some pretty bold statistics. For instance, according to Jan 2018 data, the mobile population is up to 3.7 billion (yes billion) users. American and Europe account for the highest mobile broadband subscription rate – at 78.2% and 76.6% respectively.
IAB/PriceWaterhouseCoopers reported that 51% of all ad budgets in 2016 were spent trying to reach mobile users, and it is no wonder. Mobile devices account for close to 50% of web pages views. According to eMarketer, from 2016 to 2017, time spent on television decreased by approximately 5 minutes per person, per day, while mobile usage was up 7 minutes – totaling an average of 3 hours and 15 minutes!
Additionally, research indicates that almost 80% of American adults use Smartphones, and those users spend at least 10% of their time – well over 20 minutes a day – on social media. That’s why keeping up with things like your Facebook page and Facebook ads are so imperative. They are undisputedly powerful marketing tools.
Wait, it gets even more interesting. While these numbers are absolutely staggering, mobile search market share has not yet been fully tapped. Mobile marketing is no joke. Don’t miss that train. Now is the perfect time to stake your claim and take a portion of that market for your own. Contact Hosting NSB – Volusia County’s trusted source for digital marketing – for help developing a successful mobile search strategy for your business.