“The personality of the wearer and the hat makes the hat.” – Philip Treacy
What that means to a business owner is there are two things you need to create a positive perception of your product or service. One is that your product or service should BE high quality with buckets of customer benefit. That is the hat. The other is that potential customers need to SEE that quality and benefit. That is the personality.
Your product or service can stand apart if it is unique. If there is nothing else out there like what you provide and there is a need or desire for it, you definitely offer a good “hat”. If your product or service is the best or one of the best out there (and that can come in so many forms…durability, one-on-one service, etc.), it is also a good “hat”. If it is affordable in a market that requires cost-effectiveness, it is – yet again – a good “hat”.
You also need to make certain that people see how good you are…and the more people the better. In other words, in today’s world, your business is as good as your social media personality. To show people who you are in business – whether it is through a product that is durable or made of top-quality materials or it is personalized or affordable service – you need a vehicle that will take you there. In today’s highly competitive business market, that vehicle is social media. The world has turned its focus to social media platforms and so should you. Social media platforms offer a 24/7 stage with an extremely wide audience, and it is one of the most cost-effective forms of marketing.
Marketing effectively on social media platforms may sound a little daunting to some, but the good news is that Hosting NSB, the trusted source for gaining and maintaining a formidable social media presence, can help. It’s time to toss your hat in the ring!