Did you know that you can (and should) prepare your website for traffic surges, which can be caused by things like holiday promotions, tourist peaks and upcoming events. In anticipation of website traffic spikes, there are a number of safeguards a trusted hosting partner can put into place for you, including:
Regularly monitoring your website to identify any potential traffic surges; and setting up alerts to optimize corrective measures.
Making sure you have the proper infrastructure in place to handle increased traffic. One of the ways this can be effectively accomplished is by upgrading your server capacity.
You can prevent a single server from becoming overwhelmed by distributing the “load” of visitor surges over multiple servers.
Implementing CPN technology can also help reduce the “load” on your server and improve access speed by distributing content over worldwide servers.
Browser caching, which is essentially storing site elements on user devices, can also reduce the burden on your server, thereby improving website performance.
Also conduct a website audit to optimize images and codes, reduce unnecessary scripts and resolution where possible, compress files, minimize third-party dependence and ensure a seamless mobile experience.
The bottom line is that whether you are launching a new product, running a special promotion or dealing with seasonal surges, you can create a stable user environment. For professional help doing so, contact Hosting NSB at 386-427-6457 for more information.