There are two kinds of web designers: order takers who just make things pretty, and then there are web designers who truly care about driving business to your site…and who know just how to do it. Sure, your web design should be visually appealing. The eye candy is often what draws people in, but content is just as important. You …
How to Profit from Google Ads and PPC
Put simply, Google Ad Words is Pay Per Click (PPC) advertising on Google. Basically, it works this way…People choose keywords to search for what they need. You, as an advertiser, try to determine what those keyword might be, relating to your business. If any of your keywords match their keyword/s, BAM, your ad will appear next to or above their …
Talk to Your Local Web Designers about New Techniques to Make Your Business Grow
The age of technology certainly isn’t static. We get used to everything that is billed as the latest and the greatest very quickly, so web trends become commonplace in the bat of an eye. That’s why your web designer needs to be up to speed on the newest techniques – to catch the eye of and maintain the interest of …
Check Your Web Designer’s Portfolio before You Hire Him
A website is a highly effective and affordable way to compete with any size company anywhere in the world…IF it is well done. In today’s market, you have seconds to grasp someone’s attention with your graphics and content, so you can’t trust your website development to just anyone. Before you hire a web designer, check his portfolio. A good web …
Adding Social Media Sharing Buttons to Your Blogs Can Expand Your Audience
In today’s dog-eat-dog highly digital business climate, you need to build and engage a social audience to remain competitive. One of the best ways to do that is by adding social media sharing buttons to your blogs. Your blog is the hub of your media presence and adding social media sharing buttons there will boost traffic to your content, create …
Why Using a Website Builder Can Affect Your Status Online
Okay, so website builders such as top-rated Wix do have some positives, but the negatives seem to far outweigh them. Let’s talk positives. So take Wix, which seems to be the best ranked website builder and just see what we think. In the past, Wix has updated its tools regularly, so if it continues to do so, your website can …
How Is Linking to Other Pages Helpful to Viewers
Just one of the many SEO strategies that Hosting NSB uses to help search engines and viewers navigate your site more easily is linking to other pages. You know that page you want Google to recognize the most? Well, recognition of that page is the most important part of this beneficial linking process and something that will definitely occur after …
Problems Creating Your Own Website vs. Going to a Professional
First impressions are lasting and, in today’s market, your website can’t merely be an online business card. Today, a well-oiled website has to quickly grab someone’s attention, maintain their attention with easy navigation and quality content oozing with customer benefit, and then expertly convert them from prospect into customer. A website is a highly effective and affordable way to compete …
Contemporary Web Designs with Videos Are a Growing Trend
On any given day, we get hit with hundreds, if not thousands, of advertisements – on billboards, television, in print media and online. If those ads aren’t unique, or if we don’t immediately notice something relevant within them that causes us take pause, we are blind to them. Before you can wow your website viewers with tantalizing customer-driven content, you …
Using Social Media to Increase Traffic to Your Website
Your website is a major way your share information with your target market. Tying social media to your website can improve upon your web presence ten-fold. Social media can not only help drive your target audience to your website, it can create more brand awareness and, ultimately, increase response to your website. One of the most important benefits to social …
Benefits of Using a Local Company for Hosting and/or Web Design
A local web site design company knows the area, so they know what works and what doesn’t work there. Big companies that aren’t familiar with the area just can’t compete. Local website and hosting companies are also dedicated to local business because they are a local business themselves. Unlike companies that aren’t local, they understand the marketing that is unique …
How to Handle a Bad Review on Google or Facebook
Positive reviews on Google or Facebook can encourage new business. Conversely, anything negative that is written about your product or company is definitely not a good thing. None of us want our sterling reputation affected by a few words, so what do you do if you receive a negative review on Google or Facebook? First of all, keep in mind …
Entice Potential Customers through Video Marketing
YouTube receives over 4 billion views per day, and online video accounts for 50% of web traffic! It’s no wonder more and more companies are utilizing visuals to capture their audience. People are overwhelmed today with marketing messages so, as a marketer, you need an effective way to gain their attention within the hustle bustle of the Internet world. With …
Selling Products on Facebook
Over 250 million people use Facebook, and no doubt many of them are your potential customers. Why not use the largest social platform in the world to boost your sales??? It’s a no-brainer and it offers more benefits than you might imagine. All you need is a Facebook page to be able to launch a customized online store that looks …
Why Adding Social Media Platforms to Your Website Is Important
There are over two billion active social media accounts in existence, and adding social media platforms to your website provides your company with a nearly free way to reach them. Aside from the low cost aspect of social media platforms, they offer global reach – virtual unlimited access to your potential customers. Social media platforms improve the customer experience in …
The Importance of Redesigning Your Website
A good website can make all of your business efforts worthwhile by helping to convert your potential clients into customers. And we all know that is the ultimate goal in business. Content and aesthetics are important when designing a successful website. Good websites catch the proverbial eye and are content driven, piquing the interest of shoppers/web surfers and achieving and …
Don’t Be Discouraged By the Number of Facebook “Likes” You Receive
She likes me. She likes me not. We all know that one can go either way. Don’t be too concerned about the number of Facebook “likes” you receive from your customers. Your customers who read your content won’t necessarily “like” it, so you can’t really get an accurate idea of the traffic and positive results you are generating through Facebook. …
NSB Jazz Festival
Each year our city of NSB hosts one of the best jazz concerts in Florida, the New Smyrna Beach Jazz Festival. The dates of this legendary concert are September 22nd - September 24th 2017. This annual event takes tremendous planning and preparation by local promoter and booking agent Marc Monteson from Marc Monteson Promotions. Each year, locals and out of ...
Benefit Your Business with Everything Digital Marketing Has to Offer
A successful marketing campaign uses layers of powerful tools which combine to build the perfect crescendo – increased sales. Today, digital marketing is your ticket to the most powerful, affordable marketing tools available. They key is to use them to their full potential…and, ultimately, yours. Facebook First, let’s talk Facebook. Facebook advertising is an excellent way to help build your …
Daytona Beach Events
Daytona Beach is a popular vacation destination, known for miles and miles of pristine beaches and tons of great things to do. Here’s just a for-instance… Over 150 musical acts fill 18 stages and 30 artists line Main Street during the Daytona Palooza Music and Art Festival in the fall. Then the Daytona Blue Festival is a three-day event that …
Expand Your Business with E-Commerce
To remain on an equal playing field with your competition in today’s challenging business climate, you have to keep up with the latest digital advancements. One of the most important ways to do that is by adding e-commerce to your business plan. E-commerce is simply the purchasing and selling of products or services via the Internet. In the United States …
Be Careful Where You Get Your Photos
Google photos or no Google photos…that is the question, and the answer is quite simple – a resounding NO. It’s never a good idea to pull your photos from Google photos. Copyrighting doesn’t merely protect the written word. It protects photos and images, such as Google photos and images. Dipping into Google photo stock can get you in big trouble …
Use Your Website as the Cornerstone of Your Marketing to GROW YOUR REACH
Whether it is with online ads, twitter, blogs, posts, traditional print, radio or billboard advertising, every segment of your marketing strategy should lead to your website and, ultimately, increased sales. Think of your website as a giant marketing tool floating in space. If no one floats by and sees it, how will they know it is there? That is why …
Social Media Is Just as Important as Your Website.
Back in the day, your mom probably told you to share and share alike. Sharing is still important, and in so many more ways. Your website is a major way your share information with your target market. Social media is another way to share your message. It can also help drive your target audience to your website, create more brand …
Mobile Search Growth
Today, mobile searches account for much more of the Internet search volume. If we are looking at total minutes spent online, mobile usage accounts for 71% of America’s market share. According to Hitwide, a division of Connexity, market share of online mobile searches by industry breaks down as follows: Food and Beverage – 72%, Health – 68%, Retail – 56%, …