Slow load times, unfriendly navigation, an unclear message…all contributors to an ineffective website which can hurt your bottom line. So, what are the most common website design mistakes and how can you avoid making them?
Slow loading – Optimize your images for faster load times and choose a reliable hosting partner, such as Hosting NSB, to ensure that you don’t lose any potential customers before you even get a chance to make your presentation.
Unfriendly navigation – Create intuitive menus for easy website navigation and make certain your content flows effortlessly in an easy to follow pattern. Keep in mind that, like you and me, people are busy and may only glance at a landing page before deciding to read on or exit.
An unclear message – Use clear and concise copy, front-ending your most salient points, making good use of strong headings and including a strong call to action. Too much of a good thing isn’t always a good thing. You never want to confuse or overwhelm potential customers. An uncluttered design also goes a long way toward keeping your message clear, so try not to incorporate too many elements and remember that adequate white space will help provide a clean, clear presentation. Incorporate effective color contrast and type that is large enough to see in a font that is easy to read.
Lack of mobile responsiveness – Don’t forget to check your finished website design on various devices to be sure it translates well across all platforms, including testing groups including people with disabilities
