How would you like to advertise only to people who are relevant, more specifically – those who want your product or service at the actual time you advertise; and then merely pay for positive results? Sounds like a dream, doesn’t it? Well, it’s not. It’s Google Ads!
Here’s how it works. Google collects data from devices based on web searches, location, websites visited, apps used, videos viewed, etc. They also used information that was submitted, such as age, gender, personal interests. You, as the advertiser, choose keywords – the ones people are most likely to use when searching for your product or service. Then, if the prospective customer is signed in and, depending on his or her ad settings when a person conducts a search, relevant ads (your ad) are shown to that person.
Hosting NSB, New Smyrna Beach’s most trusted source for internet marketing encourages Google Ads and here’s why…
It works, and it sure works well. Every second, more than 2.3 million Google searches are performed – the majority of which result from Google ads!
There is no waste with Google ads. You only pay for positive results. It could be when someone clicks on your ad or when they take some form of action, such as downloading an app or filling out a form.
Timing is everything. Where else can you advertise to people who are actually searching for your product or service at that very moment?
Track results. With Google ads, advertisers are provided with a performance report, so you can see your results clearly.
Excellent ROI is the goal here, and it is definitely met! The average cost per click in the United States is just $2.32. What do you currently pay to reach each qualified customer?