A good website can make all of your business efforts worthwhile by helping to convert your potential
clients into customers. And we all know that is the ultimate goal in business. Content and aesthetics are
important when designing a successful website. Good websites catch the proverbial eye and are content
driven, piquing the interest of shoppers/web surfers and achieving and maintaining good search engine
positioning with related key words. A successful website also allows your potential customer base to
effortlessly acquire more information, contact you and, ultimately, BUY your product or service.
Okay, so say you accomplished all that when you first designed your site. Can you sit back and reap the
rewards? Well, you can, but you can also increase your profit margin by simply updating your site. And
while you can conduct a major overhaul, you don’t need to. Here are some things you should review to
see if they need improvement:
1. Your website should grow with your company. Address any changes in focus and
make necessary updates and additions.
2. See if your site can be simplified for an easier read and navigation.
3. If you have not yet converted to a mobile-friendly site, you should. The easier you
make things for potential clients, the more sales you will make.
4. Consider making a few graphic updates to keep your site looking fresh.
5. Research your competition to see what changes you can make to become more
competitive in today’s market.
6. See if there are any functional modifications you can make to ensure that your site
works at optimal capacity – to, subsequently, expedite those sales goals!
7. Ask yourself if your call to action could be stronger.
8. Then check with Hosting NSB for all the latest tools and interesting innovations in
web design.
Hosting NSB in New Smyrna Beach, Volusia County’s trusted source for everything web for over 15
years, can give your business the web presence it deserves so that you can convert potential customers
with ease. Contact Hosting NSB for a free consultation on your web site redesign, as well as effective
social media integration, search engine optimization, web and email hosting and/or domain name
registration.