First impressions are lasting. That’s what our parents and teachers always said, and it just happens to be true. We create an image in our minds as soon as we meet someone, and that image stays with us over time…even as we learn more and the relationship progresses.
First impressions don’t always come in the form of meetings with people. They could be logos or business cards, in other words, the first thing you see in your dealings with a business. And, like meeting a person for the first time, the impression your logo and/or business card makes can be lasting.
So, as you can imagine, logo and business card design is extremely important; and, when creating a logo and/or business card, there are three things you should keep in mind:
- It needs to be eye-catching, drawing attention and enticing to the viewer. The colors, look and feel should be reflective of your company and the products or services you provide.
- Plus, if at all possible, it needs to succinctly tell your story. Okay, you’re probably wondering how a logo stating the name of your business can tell a story. The answer is the same way your business card can. Hopefully your company name explains, at least in part, what it is your business provides. Then, a short, sweet and very direct tagline can drive that point home.
- Finally, make certain you are working with an experienced, knowledgeable, reliable designer to develop these essential marketing tools for you at an affordable price. Hosting NSB can help. We design logos, business cards and so much more for clients…all at a fair price.