While there are a variety of solid marketing tools available for business promotion, the massive reach of social media platforms cannot be denied. Did you know that about 70% of consumers use social media to keep informed about products and services, and that Facebook alone boasts close to 3 billion active users? It’s undeniable that social media is an interactive, customer-centric, targeted, trackable way to reach a huge amount of potential customers and here are some helpful tips for promoting your events or offers on social media…
The first thing you want to do is select the best social media platform to reach your audience. For instance, Facebook is a versatile social media platform with an enormous user base. YouTube is a great way to reach a broad audience via vlogs. Engaging visual content on Instagram will resonate with Gen Z and Millennials. TikTok is an exceptional social media vehicle to reach younger Millennials and LinkedIn can work well for corporate event promotion. You can also target by geographic location, age, sex, interests and online behavior, and then “speak” directly to that particular group.
For best event results, engage your audience on social media before, during and after your event. Captivate with visually appealing, compelling content, entice with freebies, run contests, interact with messages and prompt responses to comments and encourage sharing; and do it all with fresh content at an appropriate frequency – once or twice a week a few months in advance, increasing to several times a week as your event draws near.
Creating anticipation with things like fun photos, brief interviews, a countdown until tickets are available, behind the scenes clips and testimonials can all pack quite a punch, as can live streaming during your event. Don’t forget to leverage influencers and partners to tap their audiences, and use shareable graphics to broaden your reach.
Those are just a few examples of how to use social media for business promotion. To learn more, feel free to reach out to the online marketing professionals at Hosting NSB!
