Everyone loves getting something free and the excitement of competing for a prize or a gift, making social media contests or giveaways an exceptional way to drive traffic into your retail establishment.
Require followers to participate by sharing, liking and reviewing your company or products and, aside from building excitement around your business, a social media contest or giveaway can make your regular online audience more attentive, increase your online viewership and get potential customers actively talking about your company and what you offer.
Social media contests and giveaways will also keep your audience engaged on your social media, helping to showcase and better brand products, position yourself as an expert within your industry and give yourself a jump on the competition.
Social media contests with prizes are powerful tools for increasing your Internet reach. Plus, research indicates that competing to win a free reward can improve consumer perception and, subsequently, online engagement, in-store foot traffic and, ultimately, sales volume.
Relationship building is all about positive interaction. The more social and engaging you are on social media, the more your customer communication can improve.
Additionally, your online contest and giveaway efforts are easy to track so that you can see how well they work. They can also help you develop a lead list of customers you can reach out to with future offerings.
