In business, we all want to remain a step ahead. Staying on top of emerging technologies and incorporating them into a results-oriented marketing plan is a great way to do that. That being said, it helps to familiarize yourself with some of the latest and most innovative digital marketing trends out there.
You’ve heard of search engine optimization (SEO), right? Well now, with new technology like Amazon’s Alexa and Apple’s Siri, marketers need to be cognizant of voice engine optimization (VEO), and use of language accommodating these specific types of inquiries.
Business owners also want to make sure they are part of “near me” searches. For example, if you run a restaurant and someone who is trying to determine where to grab searches for “restaurants near me”, you definitely want to be part of those search results. Additionally, if you are able to access certain information about a potential shopper, such as their location, you can help boost your sales by better targeting your products or services to suit their needs.
Incorporating virtual reality into your business marketing model can also increase profits. For instance, hair salons can hook new patrons by showing them, virtually, how gorgeous they would look in various hairstyles. All the potential customer has to do is submit a photo. Do you know how well you could rock some beachy waves?
Plus, old school videos are often replaced by live streaming content now because live videos are an inexpensive, immediate way to connect with customers. Chatbots are another proactive way to engage, assist and solve problems for customers.
Then there is just plain smarter marketing. With the latest data collection methods, you may find out that most of your customers are twenty-somethings within a 20-mile radius. So now you know that your marketing dollars are best spent cultivating them. Smarter email marketing can also help you focus on those who show more interest. Speaking of interested shoppers, you can help convert browsers into buyers with push marketing. Yep, send an enticing “push” to someone who is browsing for a particular product or has not quite completed their online order.
If you would like help gaining a competitive edge through new digital marketing innovations, Hosting NSB is here to help.