Tourist Season

Tourist season in Florida presents retail opportunities, such as an uptick in traffic, brand awareness and, ultimately, sales that may not exist within an otherwise ordinary business market. As a business owner, you understand how important it is to take advantage of potential money makers. So, when it comes to tourist season, what can we expect and when?

The largest influx of tourists in Florida is our high season, which is a product of the glorious weather we experience during our winter months; and traditionally lasts from about mid-December through mid-April. However, more recently, tourist season has been experiencing an extension. Winter-weary northerners and savvy travelers have increasingly been taking advantage of Florida’s fringe seasons. Tourists are becoming aware of the often pleasant weather conditions combined with great deals on airfare and accommodations, resulting in more tourist sightings in November and later in April through most of May.

Tourism can also be event oriented; and here in New Smyrna Beach we are chock-full of events, such as our Bike Week and Biketoberfest in and around nearby Daytona, the Daytona 500 and other amazing NASCAR events, as well as our countless festivals and incredible cultural events.

Business owners who profit the most from tourist season are those who are prepared for it with tourist-oriented promotions, products, hours and more. Hosting NSB is here to help local businesses through tourist season and throughout the year.  Call 386-427-6457 to learn more.

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