How Google Ad Words Can Benefit Your Business

Google Ad Words is pay per click advertising on Google. It is a great Internet marketing tool for attracting new website visitors, retaining existing customers, increasing your online sales and getting those phones to ring!

The way it works is simple. People search for products or services on the Internet by typing in search terms or words. If the keywords you choose match what people are searching for, your ad will appear next to their google search results. Easy peasy!

First you need an ad that tells people what you offer. Then you choose search terms that will give your ad a high ranking in Google searches. Finally, you set a budget….whatever is comfortable for you. You can pay as much or as little as you want. You only pay when potential customers click on your ad and visit your website or call you directly.

Google Ad Words is great for so many reasons:

• You can target your audience geographically by country, region or city, or even set a certain perimeter around your business.
• You can easily measure the return on your investment because you will know how many clicks, impressions and conversions you receive, as well as your click thru rate and your cost per acquisition.
• It’s targeted to your potential customers. You make sure of that yourself by choosing the same keywords they will use. You can also choose your customers by locations or hours during the day
• You only pay for results, and your results can be almost immediate.

Hosting NSB is expert at all things Internet. We provide trusted Internet marketing and web design to New Smyrna Beach area businesses, and we will be happy to help you with a Google Ad Word campaign. Just give us a call! We can answer any questions you have or begin to develop a Google Ad Word campaign specifically tailored to your needs.