With the substantial shift to online purchases, it is no wonder that marketing has also felt the online shift. And while printed marketing collaterals can still offer significant value as leave-behinds and takeaways, online marketing can save you printing costs while accurately pinpointing your target market with very little waste and, very often, far less cost.
Printed brochures may be a staple in business, but online brochures can propel your business one step higher with eye-catching visuals presented with exciting movement and in 3D instead of simply appearing on a page. Online brochures can also lift client interaction up a notch by literally engaging customers interactively, sometimes in real time; and possibly, most valuably, providing a way in which your clients can make an on-the-spot purchase. Now that’s what I’m talkin’ about!
What would traditionally have been direct mail can also be transformed into an online invitation or announcement, with all of the bells and whistles that only online advertising can provide as well.
Online newsletters are an excellent marketing vehicle to drive a longer message home. With newsletters, you can tell a bigger story with articles addressing company growth, new products and services, and include helpful tips and information. All of those items can offer enormous amounts of customer benefit and position you as an industry leader, as well as facilitate excellent client communication, branding and, ultimately, building more solid customer relations…all resulting in a better bottom line.
Other marketing materials, such as restaurant menus, can be utilized as online tools, enticing customers with things like mouthwatering dishes and exceptional prices and other special offerings.
If you would like more information about all of the online marketing tools you could have at your disposal, contact your local online marketing specialists – Hosting NSB.