Why are blogs such a positive addition to your website? It all boils down to this. The more blogs you post, the more leads you get. The more leads you get, the more sales you get. Here’s how it works…
Blogs bolster your social media presence. The concept is simple. You need quality content to remain relevant on social media, and as you share that content through your blogs, you increase traffic to your site.
Adding blogs to your website on a consistent basis is not only a great way to get your message out there, blogs provide fresh web site content that will also boost your search engine optimization. So, basically, your website will be one of the first that potential customers see when they conduct a search.
Blogs also create more ways to enter your website. Say you are looking for the best dog collar and click on a blog about the best dog collars. If that blog is located on a pet product website, you are now inside that website and there is a good chance that you will browse through the products there.
Sharing your knowledge through blogs is also an excellent way to position yourself as a leader in your industry. Say, for instance, I want to know about the best type of metal roof and I stumble upon a blog that you, a metal roofing company owner for over 30 years, have written about why a certain roof is the best. You have just become a valuable source to me.
There are so many benefits to blogs. Blogs can humanize your brand because they are conversational. They provide business owners with a forum to share their voice and likability. Most importantly, blogs can convert potential customers into returning customers and help develop and maintain excellent relationships and communication with those customers.
Plus, blogs are inexpensive because when you place a blog on your website, you don’t have to pay to change your website. You just add your next blog. And don’t worry if you don’t have time to remain on a consistent blogging schedule for optimal results. Hosting NSB can write your blogs affordably for you too!